Article ID : 00253404 / Last Modified : 04/04/2022

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How to troubleshoot Sony's 2020 Android TV continuous reboot issue

IMPORTANT: This article applies only to specific products and/or operating systems. Check Applicable Products and Categories for details.

Is your Sony 2020 Android TV rebooting continuously?

If your Sony Android TV is rebooting continuously, or in other words, it's stuck in an endless restart loop, you might have to perform a forced factory reset.

The continuous reboot issue can happen when the TV software crashes after a firmware update, and you're unable to perform a standard factory reset.

If your TV starts to reboot continuously, it will display the following start-up screen:

Marshmallow reboot

How to perform a forced factory reset using the TV buttons

WARNING : A forced factory data reset will remove all customised settings in the TV, including downloaded applications, system data, channel sorting, and wireless network settings.Demo data for retailon ZH8 models will also be erased from internal storage. If you can access the TV menu, perform a factory data reset instead.

Before you start a forced factory reset

  • This procedure may require two people.
  • The location of the buttons will vary depending on your TV model.
  • After performing the forced factory reset, you might be able to recover some of the application's data if apps are synced with your Google™ account. The steps to sync apps vary depending on the TV menu options:
    • HOMESettingsDevice Preferences or Accounts & Sign-InGoogleChoose synced apps → Select items you want to sync with the account → Sync now.
    • HOMESettingsGoogleChoose synced apps in Sync → Select the items you want to sync with the account → Sync now.
    • HOMESettingsPersonalGoogleChoose synced apps in Sync → select the items you want to sync with the account → Sync now.

How to perform a forced factory data reset

First, determine the number of buttons on your TV. You can visit this link to identify the location of your TV's button(s).

  1. Only one button on the TV: The (Power) button is located on the bottom center or left side of the TV when viewed from the front.
  2. Three buttons on the TV: The buttons are located on either the right or left side of the TV or on the back, depending on the model.

If you can't find the buttons on the TV, refer to the manual of your TV. Manuals are posted on your model's support page.


Follow the instructions according to the number of buttons on your TV.

Type A: Your TV model has only one button

  1. Unplug the TV AC power cord from the electrical socket.
  2. Press and hold thePowerbutton on the TV (not on the remote), and then (while holding the button down) plug the AC power cord back in. Continue to hold the button down until the white LED light appears. It will take approximately 10-30 seconds for the LED light to turn white.
  3. Release the button after the white LED light appears. If the LED light doesn't turn white within 30 seconds, start from Step 1 again.
  4. Wait a few minutes for the forced Factory reset process to take place. The TV will reboot (turn on and off) twice. If the TV doesn't turn back ON automatically, press thePower button to turn the TV back ON.
  5. When theWelcome setup screen appears, perform the setup. If theWelcome setup screen doesn't appear, unplug the AC power cord and then plug it back in.

If the forced Factory data reset didn't resolve the issue, repeat the procedure again starting from Step 1.

Type B: Your TV model has three buttons

  1. Unplug the TV AC power cord from the electrical socket.
  2. Simultaneously press and hold down thePower and volumeDown (-) buttons on the TV (not on the remote), and then (while holding the buttons down) plug the AC power cord back in. Continue to hold the buttons down until the green LED light appears.
    NOTE: It will take approximately 10-30 seconds for the LED light to turn green.
    Image for buttons on TV
    1. POWER button
    2. volumeDown(-) button
    3. Rear of TV
  3. Release the buttons after the green LED light appears.

    NOTE: If the white LED light doesn't turn green within 30 seconds, start from Step 1 again.

  4. Wait a few minutes for the forced Factory reset process to take place. The TV will reboot (turn on and off) twice.Welcome setup screens will appear on the TV twice. Do NOT setup the firstWelcome setup screen. The TV will autoFactory data reset within one minute of the firstWelcome setup screen.
  • If the TV doesn't turn back ON automatically, press thePower button to turn TV back ON.
  1. When theWelcome setup screen appears, perform the setup.
  • If theWelcome setup screen doesn't appear, unplug the AC power cord and then plug it back in.

If the forced Factory data reset didn't resolve the issue, repeat the procedure again starting from Step 1.


I've performed a forced factory data reset, and I'm unable to tune the satellite

If you're experiencing difficulties with satellite tuning after performing a factory reset, please visit our satellite tuning guide or consult this video:

If you're still unable to tune, please contact us.

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